LEXIA Global Team

Viñeta Guido Lara - Foto personal

Guido Lara

CEO, LEXIA Global President and founding partner, LEXIA Guido Lara has a Doctorate degree in Social Research Methodology and Communications Theory from the Univeridad Complutense in Madrid, Spain, and a Bachelor´s degree in Communications from the Universidad Iberoamericana, Mexico City, Mexico.  With over 20 years of experience as qualitative research and communications consultant, his innovative […]

Adriana Arizpe

Adriana Arizpe has a BA in Communications and a Diploma in Media from the Universidad Iberoamericana, as well as a Diploma in Gastronomy from the School of Institutions Administration in Mexico City.   With over 20 years of experience, she is a Public Relations Specialist and a strategist in communications and promotional marketing. Adriana has managed […]

Veronica Valencia

Veronica has a post-graduate Diploma in Financial and Business Economics from the University of Essex in Colchester, Great Britain, and two Bachelor degrees in International Relations and Economics from American University in Washington, DC. Veronica has experience in Public Relations, specializing in business and consumer affairs. She worked as Group Director at an international Public […]

LEXIA Mexico Team

Claudio Flores Thomas

Vice President & Partner Claudio Flores Thomas, a social communications expert with over 17 years of experience, holds a Cum Laude PhD in Journalism and Communications Science from the Universidad Autonoma de Barcelona, an MA in Communications from the Universidad Iberoamericana in Mexico City, and a BA in Communications from the Universidad Autonoma Metropolitana Xochimilco, […]

Aline Ross

Associate Director Aline holds a BA in Communications from the Universidad del Valle de México, in Mexico City, and she is a producer and stage actress as a second career. Aline heads the Insights Management area at LEXIA. With over 15 years of experience, she specializes in public policy and social welfare projects, spanning diverse […]

Laura R. Velamazan

Associate Director Laura holds an MA in Audiovisual Communication from the Jean Moulin- Lyon III University in Lyon, France, an MA in Latin American Studies from the Universidad Nacional Autonoma de Mexico in Mexico City, and a BA in Communications from the Universidad Complutense in Madrid, Spain. Since 2007, Laura has headed many projects in […]

Karina Vega

Associate Director Karina holds a BA in Communications from the Universidad Iberoamericana in Mexico City, and a Diploma in Public Opinion from the same university. Karina has been Account Director at LEXIA since 2008, and has headed diverse strategic projects in areas such as brand positioning, product launching, and communications campaign evaluation for many brands. […]

Rosario Zavala

Associate Director Rosario obtained a BA in Marketing at the Instituto Tecnologico de Monterrey and obtained an honorable mention and academic recognition by the Mexican Higher Education Evaluation National Center. She obtained a Diploma in International Business and Economics from the Southern Illinois University. Since 2006, Rosario has headed numerous projects in diverse fields, such […]

Yolanda Barrita

Associate Director   She has a Master’s Degree in Communication and Culture from the University of Buenos Aires and in Market, Media and Opinion Research by the University in Business and Social Sciences in Buenos Aires. Degree in Communication from the Universidad Iberoamericana. As a researcher, she has collaborated in qualitative projects of public scope […]

Strategic Alliances


IRIS Network LogoIRIS (International Research Institutes) is the largest association of independent market research agencies in the world with 1,500 employees and local offices in more than 30 countries. IRIS offers a true alternative to the massive research conglomerates, by giving its clients access to local experts and maintaining tailor-made research solutions.




Sarukhan & Associates LLC

7Sarukhan & Associates is a boutique public affairs and business consulting firm based in Washington DC. It provides support for government relations and public affairs strategies and planning, political risk analysis and due diligence, regulatory compliance, and strategic communications and advocacy. It's main focus is the Americas and the Spanish speaking world. Its President and founder, Ambassador Arturo Sarukhan, is an international strategic advisor and consultant, and a 20 year-plus career diplomat. He is a former ambassador of Mexico to the US.