Screen Test

Screen Test is a tool that allows us to understand the impact generated by film, television, Internet, and social media content.

This tool finds the parameters the audience uses to decode messages found in a screen (movie theater, television, smart phone, tablet, etc.), and thus helps us determine likes, dislikes, engagement, and room for improvement.

The screen tests are done through group sessions in which names, casting, and plots are evaluated in order to guarantee optimal audience acceptance.

Screen Test Tools