Hinterland is a research tool specialized in evaluating commercial urban spaces, detecting a specific area in which a branch and/or advertisment might have an impact.

By exploring the area being evaluated by foot or bike, a mapping and physical rendering is generated. The location is studied in detail, including the flow of cars on the street and the possibility of any buildings, lampposts, etc. hindering the view of the advertisement sign or branch, or impeding the flow of people. Furthermore, in situ interviews are conducted of customers and/or passersby.

Hinterland allows for higher certainty of success in regards to a branch’s location, the commercial viability of an area, and finding areas where advertisement could have a greater impact.