Open Group

An Open Group is a group discussion session which is not moderated, allowing for the free flow of thoughts and ideas.


Open Groups are useful to deeply understand the way of thinking and perceptions of a target audience in regards to a subject, category, brand or product. It is especially useful in exploring public opinion since the information gathered is not stimulated, but is obtained through a more spontaneous and sincere discussion. Open Groups encourage interaction among participants, thus allowing for a more genuine and relevant gathering of information and opinions.