Metaphorama can be a group session or individual interviews during which different visual techniques are implemented.
Throughout these insightful group sessions and interviews, the target audience is exposed to visual projections which facilitate the unconscious expression of ideas and emotions that might otherwise by difficult to verbalize.
This tool allows us to go beyond the verbal discourse so that clients might learn the true meaning behind the written word, as well as motivations.
It is useful to evaluate:
- Creative and communication concepts
- Slogans, logos, animatics
- Reputation/perception of an industry, brand or product
- Political communication strategies
- Image of a candidate or public figure
- Image of a public institution