President and founding partner, LEXIA
Guido Lara has a Doctorate degree in Social Research Methodology and Communications Theory from the Univeridad Complutense in Madrid, Spain, and a Bachelor´s degree in Communications from the Universidad Iberoamericana, Mexico City, Mexico.
With over 20 years of experience as qualitative research and communications consultant, his innovative methodological approach has become a benchmark in public opinion and market research through the implementation of tools and communications solutions based on insights.
He has headed a multidisciplinary group of communicators, market researchers, anthropologists, psychologists and political scientists who have conducted multiple projects for presidential campaigns, public policy analysis, and new business, media content, and brand positioning development.
Guido has been a speaker at many international conferences on market research and in Chambers of Commerce seminars, and has conducted many Senior Management workshops.