Flash survey is a qualitative research tool that generates immediate information on the effectiveness, clarity, persuasion potential, approval, and attractiveness of concepts, slogans, logos, graphics, and other communication tools. It consists of 50 to 100 individual interviews of a determined target audience to identify predominant opinions and redundancies.
To acquire information on opinions, motivations, associations, likes and dislikes, etc. on the subject matter being evaluated. Strengths, weaknesses, and market potentials are identified to avoid risks in the decision making process. It can be used to assess TV spots and previews, printed media -including logos, radio spots, slogans, and speeches, among others.