Open Group

An Open Group is a group discussion session which is not moderated, allowing for the free flow of thoughts and ideas.

Use

Open Groups are useful to deeply understand the way of thinking and perceptions of a target audience in regards to a subject, category, brand or product. It is especially useful in exploring public opinion since the information gathered is not stimulated, but is obtained through a more spontaneous and sincere discussion. Open Groups encourage interaction among participants, thus allowing for a more genuine and relevant gathering of information and opinions.